In the “old days,” folks spread their value proposition on radio and TV ads, Yellow Pages ads, as well as word of mouth (it still works) and other “hardcopy” media (newspapers, billboards, park benches, and shopping carts, to name a few).

While these methods still have value, there is no denying the fact that social media rules the day. Every major company that is either in a growth phase or wants to be in one is experimenting with marketing their wares through so-called social media outlets and channels like Twitter and Facebook.

Read more about Social Media Marketing here.

Whether you’re starting a business or running one right now, drop what you’re doing if you don’t already have a marketing list and create one immediately! It is the single most important thing you can do for your business.

There are many aspects to building a marketing list, but there are six fundamental steps to take to build a profitable list. In the List Profit System, I tell you about all six. You should take a look at the LP System here. I’ve put the material together in a lesson-based learning system that you can use to build your permission-based marketing acumen.